Dream
2020
PROJECT GOALS
When this client approached us to create a video they could use to inspire their audience toward action, we faced a big challenge. How do you tell a story and represent such an ambiguous goal as a “dream”? The theme of living out a dream is tricky as it can often be vague and over-done. Our team storyboarded a concept that brought the message home in a fresh way.
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SCOPE OF WORK
ART DIRECTION, VIDEO PRODUCTION, CUSTOM MUSIC
Art Direction
Throughout the script and visuals, we see the dreamer starting to realize his dreams coming to reality through the metaphor of plants. He sees plants being uncovered in a dark studio then coming into sight through shadows, and ultimately, experiencing the bigness of full grown foliage as he walks through a forest while the sun lights up his path. We use a single actor throughout the story to represent the leader who's trying to see their dream realized. The colors in the studio are dark, moody, and desaturated, revealing the loneliness, fear, insecurity and risks involved with starting to act on your dreams. The colors shift into saturated greens and warm yellows as the studio turns into a forest full of life.
Stories
We captured perspectives of 20+ successful leaders to discuss the struggle of growing a dream. The narration of personal experiences both inspires and calms a novice dreamer, hearing from those who’ve walked before them.
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