Wave
2021
PROJECT GOALS
Wave approached us to help bring their brand more current. They didn’t feel their visual identity reflected the culture of their innovative company, so we updated their brand elements by bringing a fresh color palette, clean secondary elements, custom photography and videography, and environmental design for their corporate headquarters.
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SCOPE OF WORK
BRAND STRATEGY, ENVIRONMENTAL DESIGN, EDITORIAL DESIGN, PHOTOGRAPHY
Brand Imagery
We produced custom photography and collected imagery that reflected high energy moments, their work in action, as well as the beach and surf culture they combine into their brand story.
Art Direction & Design
We freshened up their existing logo-mark with a color palette that represents a coastal, surf culture. By keeping the blue as the primary, we nodded to the ocean and the founders’ love of surfing. Since they want to create a calm, laid-back, and fun experience with their clients, we added in some warm tones along with the freshened up blues. We also updated the pitch deck for Wave’s clients as well as their internal mission and vision document for their employees. We provided custom photography, graphic design, illustrations and brand messaging editing.
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